About Our Mission
We help purpose-driven people build successful life coaching careers.
Our Mission is to provide life coach training that changes lives, launches coaching practices, and promotes human flourishing.
Your career success plays a central role in our mission to make high-quality coaching by a trained and certified coach more accessible for everyone.
We are passionate about increasing human creativity and resilience. We believe that coaching concepts and the field of coaching is, and will, make a meaningful contribution to positive change on a global level.
A Belief that Coaching Will Change the World is Woven into the Fabric of CTEDU
We’ve bootstrapped and built CTEDU from the ground up, motivated by the belief that coaching, as advanced by the Executive and Wellness Coaching fields, is going to be the future of education.
I still remember my takeaways from my first coaching session. It was Spring 2003. Amois (pronounced A-moyce) was going through a weekend life coach training course, and I volunteered to be a practice client for one of her classmates.
Even during that coaching session, I remember wondering why I didn’t have conversations like this earlier in my life. We were both fresh out of Brown University undergrad. I was in my first year teaching Latin to high schoolers.
Within a few years, we both got trained. (And married!) Within five years I built an independent coaching practice of over 40 current clients. (I’ve worked with over 500 clients in my career.) 2009 was a milestone year. I developed a training program, started writing my first book Future-Proofed, and was a columnist for Newsweek Education online.
I mostly worked with students but I also worked as an executive coach. I quickly realized that the innovation of coaching in the executive field is going to serve as the foundation for the evolution of the way we work, learn, and approach health.
And now, over twenty years after that fateful weekend, we’re still working hard so that more people have access to the life changing experience of working with a skilled coach. Woven into the fabric of CTEDU is a belief and commitment that coaching concepts will change the world.
It’s an honor and a blessing to work in such a fulfilling field. Thank you for your interest in the field and in Coach Training EDU.
Yours in coaching,
John
John and Amois (Amy) Williams. Co-founders of Coach Training EDU
Hood River, Oregon
Our education approach empowers you, building on a growth mindset and proven, research-based practices. We blend hands-on experience with cutting-edge positive psychology. We’re committed to fueling your continuous growth and success.
Growth Mindset
Building on Carol Dweck's work, a growth mindset informs instruction and assessments.
Empowered People
People are at the center of what we do. Our training is designed to empower your unique gifts.
Supportive Community
We welcome your naturally creative and whole self to our vibrant, supportive community.
Science-Based Approach
Each coaching concept delivered is backed by research and best practice.
Amois Williams
CEO & Co-founder
Oregon, U.S.
John Andrew Williams
President & Co-founder
Oregon, U.S.
Brittany Macdonald
VP of Enrollment
Colorado, U.S.
Britt Fulmer, PCC
Trainer
Pennsylvania, U.S.
Ariel Lee
Director of Marketing | Coach Support
Texas, United States
Donnie Keele, ACC, MA
Trainer, Gallup Strengths Coach
U.S.
Edward Macdonald, MCC
Trainer, NeuroPositive Coach
U.S.
Isabeau Iqbal, PhD, PCC
ICF Assessor (French, English)
Vancouver, Canada
Islam Kafi, PCC
Trainer, Arabic Assessor
Saudi Arabia
Jantell Walker-Watkins
Trainer
U.S.
Janice Son
Trainer
U.S.
Jen Torres
Trainer
Canada
LouAnne Metzger
Trainer
U.S
Patrick Smith
Trainer
Florida, U.S.
Rajiv Ramdat
Trainer
U.S.
Raj Anderson
Trainer
U.K.
Rebecca Jarvis
Trainer
Sydney, Australia
Samantha Burgos, M.A., PCC
Trainer; Spanish Assessor
Milwaukee, WI
Sonia Bhandari
Trainer
Nairobi, Kenya
Teresa Gallis, PCC, NBHWC
Trainer, NBHWC Assessor
U.S.
Tomer Adorian
Trainer
U.S.
Your enrollment makes a difference. Coach Training EDU dedicates 10% of tuition revenue to scholarships for members of underrepresented communities and for individuals in need. It’s a vital part of how you contribute to change with CTEDU.
Coach Training EDU is actively working to further state legislation to recognize standards in life coaching. Other fields, from counseling to real estate, have taken the path toward official standards. In terms of the coaching field, some progress is being made. If you’re interested in updates, our newsletter is a good place to follow the progress.
An organization built for excellent training.
Founded in 2009, CTEDU provides the highest quality, distance life coach education and training programs to a thriving global community. We revolutionize education, wellness, and executive leadership by leveraging core coaching concepts and technology to promote human flourishing.
Since its inception, the training has been designed to be delivered live via webinar. Over the past 15 years, CTEDU has trained over 5000 people in over 30 countries, including faculty and staff at over 120 universities and colleges.