About Us

Pioneers in the Field of Coaching

We believe coaching skills matter. Active listening, thoughtful questions, and clear thinking are shaping how people lead, learn, and grow.

We have worked to contribute meaningfully to the profession, from building CTEDU from the ground up to producing the industry’s first coaching reality show, Top Coach. The series offers a behind the scenes look at twelve coaches developing their craft and building real practices.

Our focus is steady: strong fundamentals, practical application, and advancing coaching as a respected profession for modern life.

About CTEDU Co-Founders

A Commitment to Coaching Skills for a Changing World

Our world needs better conversations. In workplaces, schools, and families, people want to feel heard and think clearly. Coaching skills, especially active empathetic listening, offer a practical framework for growth, leadership, and meaningful change.

Amy introduced me to coaching by volunteering me as a practice client in a training program we completed together. In that first session, I experienced a depth of listening that reshaped how I understood growth. After six years teaching high school Latin, I knew coaching was what had been missing in education.

I built my own coaching practice to more than forty active clients and know firsthand what it takes to create a full time practice. I then worked as an executive coach with Angel Consulting Group, where I saw how coaching fuels innovation and strengthens leadership at the organizational level.

I later bootstrapped CTEDU from the ground up to bring these skills into education and professional life. The experience of building a real practice is woven into the fabric of our training.

More than two decades later, we continue building CTEDU so more people can bring coaching skills into the world. It is an honor to contribute to a field centered on growth, dignity, and human potential.

Yours in coaching,
John

Explore our programs · Read John’s full bio

John and Amois (Amy) Williams, Co-founders of Coach Training EDU

John and Amois (Amy) Williams, Co-founders
Hood River, Oregon

Our Approach

What Sets Our Coach Training Apart

A rigorous, ICF-accredited program designed for working professionals who want both a credential and the skills to build a real coaching practice.

Live Training, Real Connection

Every CTEDU session is delivered live via webinar, not pre-recorded lectures. You practice real coaching conversations, get direct feedback from experienced trainers, and build relationships with a small cohort of peers. The training is interactive from day one.

ICF + NBHWC Dual Accreditation

CTEDU is accredited by the International Coaching Federation at both Level 1 and Level 2, and approved by the National Board for Health & Wellness Coaching. Graduates have a clear path to ICF certification and NBHWC board certification.

Built-In Business Development

Our Career Launcher track covers Ideal Client Profiles, business foundations, pricing strategy, and client acquisition. You graduate with both a credential and a plan to build your practice.

10% Scholarship Commitment

Your enrollment makes a difference. CTEDU dedicates 10% of tuition revenue to scholarships for members of underrepresented communities and for individuals in need. Quality training shouldn’t depend on circumstance.

Our Team

The People Behind Your Training

John Andrew Williams

Co-Founder & CEO

Former Newsweek Education columnist, high school Latin teacher, and executive coach with 4,000+ coaching hours. John has worked with executives, students, and Olympians, and spoke at the first ICF conference in the Middle East.

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Amois Williams

Co-Founder & Executive Consultant

Amois oversees CTEDU’s operations, student experience, and organizational growth. A Brown University graduate and certified coach, she has been instrumental in building CTEDU from a single training program into a globally recognized institution.

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Our Trainers & Staff