About-v1
About Our Mission
We help purpose-driven people build successful life coaching careers.
Our Mission is to provide life coach training that changes lives, launches coaching practices, and promotes human flourishing.
Your career success plays a central role in our mission to make high-quality coaching by a trained and certified coach more accessible for everyone.
We are passionate about increasing human creativity and resilience. We believe that coaching concepts and the field of coaching is, and will, make a meaningful contribution to positive change on a global level.
About CTEDU Co-Founders
A Belief that Coaching Will Change the World is Woven into the Fabric of CTEDU
We’ve bootstrapped and built CTEDU from the ground up, motivated by the belief that coaching, as advanced by the Executive and Wellness Coaching fields, is going to be the future of education.
I still remember my takeaways from my first coaching session. It was Spring 2003. Amois (pronounced A-moyce) was going through a weekend life coach training course, and I volunteered to be a practice client for one of her classmates.
Even during that coaching session, I remember wondering why I didn’t have conversations like this earlier in my life. We were both fresh out of Brown University undergrad. I was in my first year teaching Latin to high schoolers.
Within a few years, we both got trained. (And married!) Within five years I built an independent coaching practice of over 40 current clients. (I’ve worked with over 500 clients in my career.) 2009 was a milestone year. I developed a training program, started writing my first book Future-Proofed, and was a columnist for Newsweek Education online.
I mostly worked with students but I also worked as an executive coach. I quickly realized that the innovation of coaching in the executive field is going to serve as the foundation for the evolution of the way we work, learn, and approach health.
And now, over twenty years after that fateful weekend, we’re still working hard so that more people have access to the life changing experience of working with a skilled coach. Woven into the fabric of CTEDU is a belief and commitment that coaching concepts will change the world.
It’s an honor and a blessing to work in such a fulfilling field. Thank you for your interest in the field and in Coach Training EDU.
Yours in coaching,John

John and Amois (Amy) Williams. Co-founders of Coach Training EDU
Hood River, Oregon
CTEDU’s Core Values
Our education approach empowers you, building on a growth mindset and proven, research-based practices. We blend hands-on experience with cutting-edge positive psychology. We’re committed to fueling your continuous growth and success.

Growth Mindset
Building on Carol Dweck’s work, a growth mindset informs instruction and assessments.

Empowered People
People are at the center of what we do. Our training is designed to empower your unique gifts.

Supportive Community
We welcome your naturally creative and whole self to our vibrant, supportive community.

Science-Based Approach
Each coaching concept delivered is backed by research and best practice.
Amois Williams
CEO & Co-founder
Oregon, U.S.
John Andrew Williams
President & Co-founder
Oregon, U.S.
Brittany Macdonald
VP of Enrollment
Colorado, U.S.
Ariel Lee
Director of Marketing | Coach Support
Texas, United States
Britt Fulmer, PCC
Director of Curriculum, Trainer
Pennsylvania, U.S.
Donnie Keele, ACC, MA
Trainer, Gallup Strengths Coach
U.S.
Edward Macdonald, MCC
Trainer, NeuroPositive Coach
U.S.
Alejandra Ascenzo
Trainer
Mexico
Isabeau Iqbal, PhD, PCC
ICF Assessor (French, English)
Vancouver, Canada
Islam Kafi, PCC
Trainer, Arabic Assessor
Saudi Arabia
Janice Son
Trainer
U.S.
Jantell Walker-Watkins
Trainer
U.S.
Jen Torres
Trainer
Canada
LouAnne Metzger
Trainer
U.S
Patrick Smith
Trainer
Florida, U.S.
Raj Anderson
Trainer
U.K.
Rajiv Ramdat
Trainer
U.S.
Rebecca Jarvis
Trainer
Sydney, Australia
Sonia Bhandari
Trainer
Nairobi, Kenya
Teresa Gallis, PCC, NBHWC
Trainer, NBHWC Assessor
U.S.
Tomer Adorian
Trainer
U.S.
Aleka Bilan
Trainer
Thailand
Andrew Barcenas
Trainer
U.S.
Andrew Dormus
Dean of Education
Michigan, U.S.
Ashley Scott
Associate Provost
Missouri, U.S.
Charlotte Lin
Trainer
U.S.
Hannah Finrow
Trainer
U.S.
Heidi Nelson
Trainer
U.S.
Jayme Budge
Trainer
U.S.
JP Urzua Torres
Director of Technology & Innovation
Santiago, Chile
Karen Hill
Trainer
U.S.
Lauren Reins
Trainer
U.S.
Leslie Snyder
Trainer
U.S.
Lindsay Helm
Trainer
U.S.
Samantha Trumbo
Trainer
Los Angeles, U.S.
Seanay Berghuis
Trainer
Minnesota, U.S.
Terra Ayres
Trainer
U.S.
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Coach Training EDU Gives Back
Your enrollment makes a difference. Coach Training EDU dedicates 10% of tuition revenue to scholarships for members of underrepresented communities and for individuals in need. It’s a vital part of how you contribute to change with CTEDU.
About Our Vision for the Field of Coaching
We are actively working to establish Life Coaching as a protected profession on a state and national level.
Coach Training EDU is actively working to further state legislation to recognize standards in life coaching. Other fields, from counseling to real estate, have taken the path toward official standards. In terms of the coaching field, some progress is being made. If you’re interested in updates, our newsletter is a good place to follow the progress.
In the meantime, CTEDU meets and exceeds the highest coaching standards: the International Coach Federation (ICF) and National Board Health Wellness Coaches (NBHWC)

About CTEDU
An organization built for excellent training.
Founded in 2009 CTEDU provides the highest quality, distance life coach education and training programs to a thriving global community. We revolutionize education, wellness, and executive leadership by leveraging core coaching concepts and technology to promote human flourishing.
Since its inception, the training has been designed to be delivered live via webinar. Over the past 15 years, CTEDU has trained over 5000 people in over 30 countries, including faculty and staff at over 120 universities and colleges.
Next Sample Training Class & Business Mastermind Workshops.
September 3 at 10 AM PT
Sample Training Class: Things Every Coach Should Know
Sample Training Class: An one-hour exploration of a coaching tool.
These live and fast-paced workshops feature a unique life coaching tool. Ensure a smooth experience by reviewing the provided 3-page PDF, finding a quiet spot, and ensuring a strong internet connection.
The sessions run 60 minutes, live via Zoom, followed by an optional 15-minute Q&A. The sessions focus on exploring the coaching tool, and alumni and current CTEDU students are also invited. If you have any questions about enrollment, pricing, available space, or any other logistics, please schedule a 15 minute call ahead of time with one of our enrollment coaches.
Each tool is taken directly from one of CTEDU’s accredited training programs and counts as an ICF (International Coach Federation) training hour.
September 10 at 10 AM PT
Business Masterclass: Authentic Social Media with Jantell
Business Mastermind–1 Hour Biweekly Workshop
Block out 60 minutes for a live, high-energy session on Zoom that could transform the way you do business.
CTEDU founder John Andrew Williams runs Business Mastermind Sessions biweekly for the CTEDU Community. Tailored for our current students and alumni, these sessions are also open to prospective students who connect with an admissions advisor first.