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About-v1

About Our Mission

We help purpose-driven people build successful life coaching careers.

Our Mission is to provide life coach training that changes lives, launches coaching practices, and promotes human flourishing.

Your career success plays a central role in our mission to make high-quality coaching by a trained and certified coach more accessible for everyone. 

We are passionate about increasing human creativity and resilience. We believe that coaching concepts and the field of coaching is, and will, make a meaningful contribution to positive change on a global level.


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About CTEDU Co-Founders

A Belief that Coaching Will Change the World is Woven into the Fabric of CTEDU

We’ve bootstrapped and built CTEDU from the ground up, motivated by the belief that coaching, as advanced by the Executive and Wellness Coaching fields, is going to be the future of education.

I still remember my takeaways from my first coaching session. It was Spring 2003. Amois (pronounced A-moyce) was going through a weekend life coach training course, and I volunteered to be a practice client for one of her classmates.

Even during that coaching session, I remember wondering why I didn’t have conversations like this earlier in my life. We were both fresh out of Brown University undergrad. I was in my first year teaching Latin to high schoolers.

Within a few years, we both got trained. (And married!) Within five years I built an independent coaching practice of over 40 current clients. (I’ve worked with over 500 clients in my career.) 2009 was a milestone year. I developed a training program, started writing my first book Future-Proofed, and was a columnist for Newsweek Education online.

I mostly worked with students but I also worked as an executive coach. I quickly realized that the innovation of coaching in the executive field is going to serve as the foundation for the evolution of the way we work, learn, and approach health.

And now, over twenty years after that fateful weekend, we’re still working hard so that more people have access to the life changing experience of working with a skilled coach. Woven into the fabric of CTEDU is a belief and commitment that coaching concepts will change the world.

It’s an honor and a blessing to work in such a fulfilling field. Thank you for your interest in the field and in Coach Training EDU.

Yours in coaching,John

John and Amois (Amy) Williams. Co-founders of Coach Training EDU
Hood River, Oregon

CTEDU’s Core Values

Our education approach empowers you, building on a growth mindset and proven, research-based practices. We blend hands-on experience with cutting-edge positive psychology. We’re committed to fueling your continuous growth and success.

Growth Mindset

Building on Carol Dweck’s work, a growth mindset informs instruction and assessments.

Empowered People

People are at the center of what we do. Our training is designed to empower your unique gifts.

Supportive Community

We welcome your naturally creative and whole self to our vibrant, supportive community.

Science-Based Approach

Each coaching concept delivered is backed by research and best practice.

Meet the Team.

Amois Williams

CEO & Co-founder

Oregon, U.S.

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John Andrew Williams

President & Co-founder

Oregon, U.S.

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Brittany Macdonald

VP of Enrollment

Colorado, U.S.

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Ariel Lee

Director of Marketing | Coach Support

Texas, United States

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Britt Fulmer, PCC

Director of Curriculum, Trainer

Pennsylvania, U.S.

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Donnie Keele, ACC, MA

Trainer, Gallup Strengths Coach

U.S.

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Edward Macdonald, MCC

Trainer, NeuroPositive Coach

U.S.

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Alejandra Ascenzo

Trainer

Mexico

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Isabeau Iqbal, PhD, PCC

ICF Assessor (French, English)

Vancouver, Canada

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Islam Kafi, PCC

Trainer, Arabic Assessor

Saudi Arabia

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Janice Son

Trainer

U.S.

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Jantell Walker-Watkins

Trainer

U.S.

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Jen Torres

Trainer

Canada

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LouAnne Metzger

Trainer

U.S

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Patrick Smith

Trainer

Florida, U.S.

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Raj Anderson

Trainer

U.K.

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Rajiv Ramdat

Trainer

U.S.

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Rebecca Jarvis

Trainer

Sydney, Australia

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Sonia Bhandari

Trainer

Nairobi, Kenya

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Teresa Gallis, PCC, NBHWC

Trainer, NBHWC Assessor

U.S.

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Tomer Adorian

Trainer

U.S.

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Aleka Bilan

Trainer

Thailand

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Andrew Barcenas

Trainer

U.S.

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Andrew Dormus

Dean of Education

Michigan, U.S.

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Ashley Scott

Associate Provost

Missouri, U.S.

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Charlotte Lin

Trainer

U.S.

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Hannah Finrow

Trainer

U.S.

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Heidi Nelson

Trainer

U.S.

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Jayme Budge

Trainer

U.S.

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JP Urzua Torres

Director of Technology & Innovation

Santiago, Chile

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Karen Hill

Trainer

U.S.

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Lauren Reins

Trainer

U.S.

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Leslie Snyder

Trainer

U.S.

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Lindsay Helm

Trainer

U.S.

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Samantha Trumbo

Trainer

Los Angeles, U.S.

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Seanay Berghuis

Trainer

Minnesota, U.S.

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Terra Ayres

Trainer

U.S.

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Coach Training EDU Gives Back

Your enrollment makes a difference. Coach Training EDU dedicates 10% of tuition revenue to scholarships for members of underrepresented communities and for individuals in need. It’s a vital part of how you contribute to change with CTEDU.

About Our Vision for the Field of Coaching
We are actively working to establish Life Coaching as a protected profession on a state and national level.

Coach Training EDU is actively working to further state legislation to recognize standards in life coaching. Other fields, from counseling to real estate, have taken the path toward official standards. In terms of the coaching field, some progress is being made. If you’re interested in updates, our newsletter is a good place to follow the progress.

In the meantime, CTEDU meets and exceeds the highest coaching standards: the International Coach Federation (ICF) and National Board Health Wellness Coaches (NBHWC)

About CTEDU

An organization built for excellent training.

Founded in 2009 CTEDU provides the highest quality, distance life coach education and training programs to a thriving global community. We revolutionize education, wellness, and executive leadership by leveraging core coaching concepts and technology to promote human flourishing.

Since its inception, the training has been designed to be delivered live via webinar. Over the past 15 years, CTEDU has trained over 5000 people in over 30 countries, including faculty and staff at over 120 universities and colleges. 

Next Sample Training Class & Business Mastermind Workshops.

September 3 at 10 AM PT

Sample Training Class: Things Every Coach Should Know

Sample Training Class: An one-hour exploration of a coaching tool.

These live and fast-paced workshops feature a unique life coaching tool. Ensure a smooth experience by reviewing the provided 3-page PDF, finding a quiet spot, and ensuring a strong internet connection.

The sessions run 60 minutes, live via Zoom, followed by an optional 15-minute Q&A. The sessions focus on exploring the coaching tool, and alumni and current CTEDU students are also invited. If you have any questions about enrollment, pricing, available space, or any other logistics, please schedule a 15 minute call ahead of time with one of our enrollment coaches.

Each tool is taken directly from one of CTEDU’s accredited training programs and counts as an ICF (International Coach Federation) training hour.














September 10 at 10 AM PT

Business Masterclass: Authentic Social Media with Jantell

Business Mastermind–1 Hour Biweekly Workshop

Block out 60 minutes for a live, high-energy session on Zoom that could transform the way you do business.

CTEDU founder John Andrew Williams runs Business Mastermind Sessions biweekly for the CTEDU Community. Tailored for our current students and alumni, these sessions are also open to prospective students who connect with an admissions advisor first.