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Top Coach Press Kit
Everything you need to cover Top Coach, the world's first life coaching reality competition series from Coach Training EDU. For interviews, screeners, or assets, contact Carrie Olsen below.
At a glance
- Title: Top Coach
- Format: Competition docuseries
- Premiere: October 3, 2026
- Premiere screening: Episodes 1 and 2
- Presented by: Coach Training EDU and Coach Theory
- Where to watch: coachtrainingedu.com/top-coach
- Judge: Hayden Lee, MCC
- Trainers: John Andrew Williams, MCC, and Jantell Watkins, PCC
- Contestants: 12 coaches, two teams
Logline
Twelve life and executive coaches compete in a series of business challenges and one-to-one coaching sessions to discover who will be crowned Top Coach, in the world's first life coaching reality competition series.
Why it matters
Coaching is one of the fastest-growing professions and one of the least understood. Top Coach shows the skill, the pressure, and the standards that separate a trained, accredited coach from a good listener, through the personal stories of twelve people building something real.
Key messages
- Coaching is a growing profession, and standards are what make a coach credible.
- Coaching has the power to change lives through empathetic listening, curiosity, and thoughtful questions.
- Top Coach shows what real coaching looks like under pressure, scored against Coach Training EDU standards.
- Coach Training EDU trains capable professionals to become credentialed coaches and to build a sustainable practice.
- People who want to experience coaching can book on CoachTheory.com. First two sessions free.
Story angles for press
Local papers, morning shows, city magazines
Hometown coach
A local coach competes on a national coaching series.
Coaching and wellness press, podcasts
The human story
What it takes to change a life through coaching.
Trade, business, education press
Standards matter
A booming profession and why accreditation is the difference.
Longer-lead features, podcasts
The founder's view
John Andrew Williams on coaching and the future of work.
Spokesperson
John Andrew Williams, MCC, is available for interviews on coaching, entrepreneurship, career development, and the future of work.
Boilerplates
About Top Coach
Top Coach is a competition docuseries from Coach Training EDU. Twelve coaches on two teams are scored each week on business building challenges and one-to-one coaching sessions, scored against CTEDU standards, judged by Hayden Lee, MCC, and trained by John Andrew Williams, MCC, and Jantell Watkins, PCC, until one is named Top Coach.
About Coach Training EDU
Coach Training EDU is an ICF and NBHWC-aligned coach training and certification school for capable professionals who want to launch or expand a coaching practice. It combines rigorous coach education with real-world business development so graduates leave both credentialed and equipped to build a practice. It is led by founder and CEO John Andrew Williams, MCC. Founded in 2009, Coach Training EDU has trained more than 4,400 coaches in 50 countries.
About Coach Theory
Coach Theory is an on-demand and scheduled life coaching platform created by Coach Training EDU. It connects people who want to experience coaching with CTEDU coaches.
Media assets available on request
- Episode 1 screener for reviewers, with contestant-access offer
- Teaser trailer and key art
- Headshots and short bios for judge, trainers, and all twelve contestants
- Individual contestant profiles for local coverage
- Photography from the premiere, after October 3
Media contact
Carrie Olsen, Director of Media and Growth, Coach Training EDU. carrie@coachtrainingedu.com.