1.0 Executive Coach Training Course

Course Description 

The 1.0 Executive Coach Training course is a 24-session training course that covers foundational coaching skills and tools and skills specific for coaching people for success. The program is designed for coaches who are new to coaching and want to work with various clients or with clients in the business/executive world. 

Throughout your training, you will: 

  • Learn foundational coaching skills presented in a framework for working with entrepreneurs, managers, and other high-performing individuals. 
  • Learn specific tools for coaching around personal and professional success. 
  • Have opportunities to practice these skills and tools by coaching your classmates and being coached by your classmates. 
  • Tips and tricks for building a successful coaching business. The Build Your Life’s Work Self Study can be found on your Materials Page.

Course Format

Class will meet once a week for two hours, at your designated class time. Each class is broken into three main parts:

  1. Discussion: The first third of class includes an open discussion on the chapter you read to prepare for the class. Your trainer will answer questions and provide additional insight. 
  2. Demonstration: Your trainer will demonstrate how to use the tool or skill being discussed with a volunteer client from class. 
  3. Practice: The last portion of class is reserved for practice time, and you will be broken into pairs to practice the coaching tool or skill with a classmate. This section concludes with a reflection.

Textbooks/PDFs Included

  • Executive Life Coach 1.0 Training Guide by John Andrew Williams and Hayden Lee (1 hard copy provided as part of your training.) 
  • Optional: Core Motivation by John Andrew Williams (May be purchased by emailing support@coachtrainingedu.com). 
  • Build Your Life’s Work workbook by John Andrew Williams (1 hard copy provided as part of your training.)


There are four main components required for CTEDU certification: 

  • Coach-Client Overviews: Coaches are required to submit three coaching recordings to their Coach Mentor for feedback and review. You must earn a score of 7 or higher on either the second or third overview to complete the course. 
  • Course Attendance: Coaches must attend a minimum of 20 of the 24 scheduled training sessions (which does not include the Orientation or Introduction sessions). 
  • Coaching Log: Coaches must accumulate a minimum of 10 coaching hours with at least one practice client throughout the coaching program. 
  • Group Mentor Course: See additional courses below.

1.0 Executive is a prerequisite for: 

  1. Group Mentor Coaching: Group Mentor coaching is an 8-week course where you will receive direct feedback from a coach mentor and a group of peer coaches. This course completes the certification of the 1.0 program and, along with the three overview hours, satisfies the ICF requirement for ten coach mentor hours.
  2. 2.0 Advanced Coach Training: This course is packed with advanced coaching tools and skills and provides a plethora of research to help coaches build their credibility. This newly updated program is designed to up-level your coach training and bolster your coaching practice. 

View Upcoming Course Schedule


Week 1 Sample: Orientation and Foundation


  • Read Chapter 1 in the 1.0 Executive Coach Training Guide 
  • Listen to the recording Structured Improvisation (4:06) 
  • Listen to the recording Levels of  Listening (5:44) 
  • Listen to the recording Powerful Questions (13:46) 
  • Optional: Listen to the recording Optional Demo: Powerful  Questions (3:40)


We usually do a check-in before each call. Depending on the time (and if we’re ahead or behind schedule), check-ins may be a minute or two per person, just two words, or even a haiku. Today’s check-in will be an introduction of each of us, so please take two minutes to tell the group: 

  • About your background. 
  • Why you’re interested in Executive Coaching.
  • If you were a vegetable or fruit, which one would you be and why? 

Practice Coaching 

The points to address for today’s one-to-one work are: 

  • Level two listening. Practice recovering back to level two when you notice that you’ve slipped back into level one. Slipping back will happen. It’s part of human nature. The key is to notice and recover back to level two. 
  • Stay in the moment with your client. When your client reaches a natural stopping point, pause. Allow yourself the space to listen closely to your client, then think of a simple, curious question after your client has spoken. 
  • Ask three or more simple, curious questions. 

Examples of simple, curious questions: 

  • What is most important to you? 
  • What do you really want in your life? 
  • What are the most important things that you’ve learned about yourself? 
  • What qualities do you like best/least about yourself? 
  • What’s been the top three highlights of your past year/month/day? 
  • What is your favorite time of day? 
  • In the next year, what are you most looking forward to? 
  • In this course, what are you hoping you will learn? 
  • How will you know that you’re successful? 


Week 11 Sample: Values & Passion


  • Find Week Eleven of recordings in Coach Portal.
  • Read Chapter 11 in the Executive Coach 1.0 Training Guide
  • Listen to the recording Clarifying Trademarked Values (8:54)
  • Listen to the recording on Mission Statements (3:37)
  • Listen to the recording on Passion (6:19)
  • Leading Company Culture


  • How have your new perspectives had an impact on your week?


During class this week, we will discuss how to help your client identify their top values and how to leverage them in developing their passions. 

We will also discuss how to lead company culture, especially when that culture is changing.


The points to address for today’s one-to-one work are: 

  • Help your client look at what’s working and not working in their company through the lens of company culture and values. 
  • Clarify their vision
  • Help them craft a plan that includes tangible action steps toward building a positive company culture. 



Let's stay connected image

Let's stay connected

Follow us

Facebook linkInstagram linkTwitter linkYoutube linkPinterest LinkLinkedin link


To provide life coach training that changes lives, launches careers, and promotes human flourishing.

Logo footer


PO Box 2021

Hood River, Oregon 97031

NBHWClogo logoACTP logo