A Coach Training EDU Podcast
Honest conversations about doing meaningful work, coaching tools and concepts, and ways to promote flourishing across all areas of life.
About the show
Coaching to Flourish is a podcast from Coach Training EDU about doing meaningful work and staying well while doing it. Co-hosts John Andrew Williams, MCC and Founder & CEO of Coach Training EDU, and Raj Anderson, MCC, MBA and CEO & Founder of Coachability sit down with thoughtful guests for honest conversations.
Your hosts
Founder & CEO, Coach Training EDU
John founded Coach Training EDU and built its ICF-aligned programs. A former Newsweek education writer and high school Latin teacher, he has logged more than 4,000 coaching hours with clients ranging from executives to Olympians.
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CEO & Founder, Coachability
Originally from the UK and now based in the US, Raj has built her career around human behavior and organizational culture, leading advocacy and inclusion work and designing coaching programs for healthcare practitioners. For the ICF she trains and assesses coaches on accredited programs, and works with executives and physicians across industries.
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Season 4
After a break, John and Raj pick the conversation back up. This first episode is less an interview than a reunion. The two of them get honest about what they are curious about lately and how they each reset when life gets heavy, from wrestling mats to dance floors. It sets the tone for everything the show is after: the kind of conversation that gets past the performance.
Season 4 · With Dr. Zarya Rubin
Burnout gets treated as a personal failing, a problem of not resting enough. Dr. Zarya Rubin, a Harvard-educated functional medicine physician who burned out in medicine herself, makes the case that it is a whole-body condition with roots in the nervous system and in the conditions around us. John and Raj talk with her about what the research actually shows and where coaching ends and medical care begins.
Dr. Zarya Rubin
Harvard-educated functional medicine physician and burnout expert. After training in neurology and burning out in clinical medicine, she rebuilt her work around helping high-achieving people recover. Host of the Outsmart Burnout podcast and co-author of the bestseller Thriving After Burnout.
Season 4 · With Justin Tidmarsh
Marketing can feel like a black box, especially for coaches who would rather coach than sell. Justin Tidmarsh spent more than twenty years building brands like Nike, Best Buy, and Starbucks, and he boils it down to three things: know who you are, say it clearly, and show up where your people are. He joins John and Raj to talk about building a brand that actually sounds like you, choosing a niche without feeling like you are leaving money on the table, and putting a real price on your time. He also brings a sharp reframe on burnout, borrowed from the customer-lifetime-value math he used in the corporate world.
Justin Tidmarsh
Brand and marketing strategist with more than twenty years building some of the world’s best-known brands, including Nike, Best Buy, and Starbucks. He now helps coaches and small businesses find a clear brand voice and reach the right people.
Season 4 · With Nick Wright
Most coaching models were built on Western assumptions: that the individual is free to choose, and that coach and client meet as equals. Nick Wright has spent fifteen years testing those assumptions in NGOs, charities, and communities across seventeen countries, and he has watched them break down in real time. He joins John and Raj to share the mistakes that taught him the most and the principles that now anchor his practice: relationship, intention, values, openness, and congruence. Whether or not you coach across cultures, it is a practical, honest look at what changes when you stop trying to master every culture and start showing up with humility and curiosity instead.
Nick Wright
Cross-cultural coach and organizational development consultant based in the UK, with fifteen years of experience across the NGO sector, charities, and churches, working with people in seventeen countries across five continents.
Season 4 · With Kathy Caprino
Burnout gets used for everything from a hard week to a career in crisis, and Kathy Caprino thinks that is the problem. She spent eighteen years climbing to VP in corporate publishing before a layoff a month after 9/11 sent her into therapy, and then into coaching. She joins John and Raj to make the case that burnout is often an identity clash rather than an occupational one: the exhaustion of leaning on hard-won skills that were never your natural talents. They get into the seven power gaps from her book The Most Powerful You, why so many women reject the idea of wanting power at all, and what recovery actually asks of you day to day. It ends on a genuine disagreement about directive coaching that is worth staying for.
Kathy Caprino
Global career and leadership coach, Forbes senior contributor, and host of the Finding Brave podcast. Author of The Most Powerful You. She spent eighteen years in corporate publishing, rising to VP, before retraining as a therapist and moving into coaching.
Be a guest
Coaching to Flourish is always looking for guests with something honest to say about coaching and about what it takes to do good work without burning out. If that sounds like you, or someone you know, get in touch.
