Coaching to Flourish · Season 4, Episode 03
Marketing Isn’t a Black Box with Justin Tidmarsh
Justin Tidmarsh
Brand and marketing strategist with more than twenty years building some of the world’s best-known brands, including Nike, Best Buy, and Starbucks. He now helps coaches and small businesses find a clear brand voice and reach the right people.
Marketing can feel like a black box. Justin Tidmarsh spent more than twenty years building brands like Nike, Best Buy, and Starbucks, and he says it comes down to three things: know who you are, say it clearly, and show up where your people are.
Justin joins Raj Anderson and John Andrew Williams to talk about how coaches build a brand that sounds like them, how to pick a niche without feeling like you’re leaving money on the table, and how to put a real price on your time. He also shares a sharp reframe on burnout, applying the customer lifetime value model he used in corporate to his own life.