Hero Showcase
15 hero variations built within the CTEDU brand system. Each explores a different layout, composition, and content strategy.
About CTEDU
Where Coaching Becomes a Career
Rigorous, ICF-aligned training designed for professionals who want both the credential and the business skills to build a practice.
Our Philosophy
Training That Transforms You, and Your Career
We don’t just teach coaching skills. We build coaching professionals who are credentialed, confident, and equipped to serve clients from day one.
Graduate Stories
Real People. Real Practices. Real Impact.
Meet the coaches who turned their training into thriving careers across executive, wellness, academic, and life coaching.
ICF-Accredited Programs
Build a Coaching Practice That Lasts
Structured certification pathways that combine ICF-aligned competency training with real-world business development.
Certification Pathway
Your Path from Training to Credential
Clear steps from enrollment through ICF certification, with mentoring and business development built into every phase.
What’s Included
Professional Coach Certificate
- 125+ hours ICF-aligned training
- 10 mentor coaching sessions
- Business building curriculum
- ICF ACC credential eligibility
- Lifetime alumni community access
Frequently Asked Questions
We’re Here to Help
Everything you need to know about our programs, ICF certification, enrollment process, and what to expect as a student.
Founder
Meet John Andrew Williams
Former Newsweek Education writer, high school Latin teacher, and a coach with over 4,000 hours of experience working with executives, students, and Olympic athletes.
“Coaching is the applied science of human potential. It deserves rigorous training, not weekend certification.”
Executive Coaching
Lead With Greater Clarity
Advanced training for professionals who work with leaders, teams, and organizations. ICF Level 2 credentialing pathway included.
Coach Training EDU
Rigorous Training. Real Credentials. A Practice You Can Build.
ICF-accredited coach training designed for ambitious professionals. From your first coaching session to your first paying client.
CTEDU gave me the structure I was missing. Six months after completing the program, I had a full roster of coaching clients and the confidence that comes from real training.
15 Years of Excellence
A Decade and a Half of Training Coaches
Since 2011, CTEDU has trained thousands of coaches across 30+ countries. Our graduates hold ICF credentials at every level and run practices worldwide.
The CTEDU Approach
Coaching Is Not a Weekend Certificate. It’s a Discipline.
Our curriculum is built on ICF core competencies, academic rigor, and the practical skills needed to serve clients and build a sustainable practice.
Accredited Programs
Train With Confidence. Certify With Credibility.
CTEDU is accredited by the International Coaching Federation at both Level 1 and Level 2, with an NBHWC-approved wellness track.
Founder & CEO
John Andrew Williams
Teacher. Coach. Builder.
From Newsweek education writing to the high school Latin classroom, from training Olympic athletes to speaking at the first ICF conference in the Middle East. John’s path to founding CTEDU was anything but conventional.
- 4,000+ Coaching Hours
- Newsweek Education Writer
- ICF Conference Speaker
- 15+ Years Leading CTEDU
“Good coaching deserves great training.”
Upcoming Cohorts
Start Your Training This Spring
New cohorts begin quarterly. Choose from live-online sessions that fit working professionals’ schedules, with evening and weekend options available.
Round 2
Bolder Heroes: 16 through 30
More risk, more visual impact. Conference energy, immersive layouts, overlapping compositions, dramatic typography.
Live Events
Be Part of Something Bigger
Join hundreds of coaches at CTEDU's live training events. Real practice, real connection, real credentials, all in one room.
Next Event
Spring Coaching Intensive
Three days of immersive coach training, practice sessions, and mentoring with ICF-credentialed faculty. Limited to 40 participants.
Reserve Your Seat
Accredited Training
Step Into the Room Where It Happens
Our graduates don’t just learn coaching theory. They practice it live, with real clients, under real supervision.
Community
Trained Together. Growing Together.
A vibrant network of coaches across 30+ countries, supporting each other long after graduation.
Coach Training EDU
The Standard for Professional Coach Training.
ICF-accredited. Business-integrated. Designed for professionals who refuse to settle for a weekend certificate.
Wellness Coaching
Health Coaching With Heart and Rigor
NBHWC-approved wellness coaching track built on evidence-based practice and ICF coaching competencies. Graduate ready to serve clients in health and wellness.
Academic Coaching
Coaching Students Toward Their Potential
Specialized training for educators and academic professionals who want to bring coaching methodology into schools, colleges, and student success programs.
Life Coach Certification
Your Second Act Starts With Structure
For career changers, educators, and professionals who want to build a coaching practice on a foundation of real training and recognized credentials.
“I left a 20-year teaching career and within a year I had a full coaching roster. CTEDU gave me the roadmap.”
Training in Action
See What Real Training Looks Like
Live practice sessions, peer coaching, mentor feedback, and business workshops. This is what fills your days at CTEDU.
Our Graduates
Faces Behind the Credential
Real professionals. Real stories. Every graduate leaves CTEDU with more than a certificate. They leave with a practice.
Our Mission
Coaching Deserves Better Training
We built CTEDU because we believe coaching professionals deserve the same rigor as any other credentialed field.
- ICF-accredited Level 1 & Level 2
- NBHWC-approved wellness track
- Integrated business curriculum
- Mentor coaching included
CTEDU didn’t just teach me how to coach. It taught me how to build a coaching business that actually serves people. That distinction matters.
Relationship Coaching
Help People Build Stronger Connections
Specialized relationship coaching training built on evidence-based frameworks. From couples to families to professional partnerships.
By the Numbers
Results That Speak for Themselves
Fifteen years of data. Thousands of graduates. Measurable outcomes at every stage of the coaching career.
The Problem
Most Coach Training Falls Short
Weekend certifications. No business training. No mentoring. No accountability. The industry deserves better.
The Experience
Rigorous. Applied. Complete.
125+ hours of live training. Mentor coaching. Business workshops. A clear path to ICF credentialing.
Your Next Step
Start With a Free Sample Class
See the CTEDU difference for yourself. No pressure. No commitment. Just great coaching education.
Get Started for FreeThree Pathways
Find the Track That Fits Your Vision
Whether you want to coach executives, students, or wellness clients, there’s a structured, ICF-aligned pathway waiting.
Level 1
Professional Coach Certificate
Build your foundation. 125+ hours of ICF-aligned training with integrated business curriculum.
Learn more →
Level 2
Advanced Coach Certificate
Deepen your expertise. Advanced competencies, specialization tracks, and PCC credential pathway.
Learn more →
Specialization
Wellness & NBHWC Track
Health and wellness coaching with NBHWC approval. Evidence-based practice meets ICF competencies.
Learn more →