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Business Builder: Career Growth with Purpose-v1

Train as a Coach.
Build like a Boss.

Get top-notch business support from Coach Training EDU, combining coaching concepts with strategies to launch your practice. Our programs are designed to support business builder career growth, helping you develop a thriving coaching business while earning your life coach certification.










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“Coach Training EDU provided me with the strong foundation and connections necessary to start my own coaching practice! …I can attest to the profound impact it made on my life – not just professionally but personally, as well.” 

Will Brydon, Academic and Athletic Life Coach

Launch Your
Life Coach Career.

Coach Training EDU specializes in equipping coaches with the tools and support to launch successful life coaching practices. Our programs such as executive life coaching, focus on business builder career growth, providing the strategies needed to grow your coaching business while earning your life coach certification.

https://www.youtube.com/watch?v=-HSWg93pcW8
3 Best Practices for Building
a Life Coaching Career.

#1: Start with a Headstart.

Adopt best business practices to save time
and turbocharge your success.

Streamline your growth and avoid guesswork by employing proven strategies.

Establishing a successful independent practice isn’t necessarily easy. But it’s doable. And starting with a blueprint others have used successfully is a huge boost.


Download 5 Keys PDF


Essential Questions
What does the Built Business Program include?

The Built Business Program is designed to provide comprehensive support and resources for aspiring life coaches, centering around three key components.

  • Business Mastermind Sessions – These sessions are the bedrock of business building support, providing a collaborative environment to brainstorm, receive feedback, and refine your coaching business strategy alongside experienced coaches and peers.
  • Access to the ‘Build Your Life’s Work’ Self-Paced Course and Done-For-You Business Assets – This component includes comprehensive resources designed to streamline the setup and scaling of your coaching business, offering practical tools and strategies for immediate implementation.
  • 1-Year Membership with Coach Theory – Through our partnership with Coach Theory, this membership grants unique opportunities to work with paying clients, enhancing your professional coaching skills in real-world scenarios.

Are academic life coaches in demand?

The demand for academic life coaches has been growing steadily, reflecting the increasing recognition of the importance of personalized support in educational settings. As students at all levels face academic pressures and the challenges of planning for their futures, academic life coaches are becoming integral in helping them navigate these complexities.

These coaches offer strategies for effective learning, time management, stress reduction, and goal setting, which are crucial for academic success. Moreover, with the rising awareness of mental health issues and the importance of holistic approaches to education, academic life coaches are more sought after than ever.

They not only assist students in improving their academic performance but also in developing resilience and well-being that support lifelong success. This makes academic life coaching a promising field for professionals looking to make a significant impact on educational outcomes and student well-being.

How much do academic life coaches usually charge per session?

Academic life coaches often charge different rates based on factors like experience, location, and their specific focus within the academic field. Here’s a typical breakdown of rates:

  • Entry-level coaches might charge between $25 to $90 per session.
  • Mid-level coaches often charge between $75 to $250 per session.
  • Experienced or highly specialized coaches can charge $350 or more per session.

Academic life coaches may also offer packages that include multiple sessions at a reduced rate, or different rates for individual versus group coaching sessions. These coaches often provide a free initial consultation to better understand the academic needs and goals of the client before determining the appropriate rate.

How long does it take to typically build a life coaching practice?

The time it takes to start acquiring clients as a life coach can vary significantly based on factors like marketing efforts, networking, niche, and overall demand for their specialization. Here’s a general guideline:

  • Initial Setup and Networking: The first few months are typically spent setting up business essentials such as a website and other marketing materials. During this period, active networking is crucial—attending events, participating in forums, and connecting with other coaches and potential clients to lay a solid foundation.
  • Building Visibility: It can take anywhere from 3 to 6 months to start seeing a steady stream of inquiries as your marketing efforts and word-of-mouth begin to pay off. Offering workshops and providing measurable value to potential clients can enhance visibility and demonstrate your expertise, accelerating this process.
  • Gaining Clients: Generally, new coaches might start to see their client base grow within 6 to 12 months. Establishing a good reputation and receiving referrals from satisfied clients can significantly speed up this timeline.

Persistence and consistent effort in sustainable marketing and delivering value are key to reducing the time it takes to build a sustainable clientele.

How do I actually get clients?

To successfully build an academic life coaching practice focused on high school and college students, you should focus on targeted strategies that connect directly with parents and educational organizations. Here’s how you can effectively implement these strategies:

  • Networking: Establish connections within educational institutions such as schools, colleges, and universities, as well as parent-teacher associations and local community groups. Attending educational conferences and school events can help you meet decision-makers and parents directly. Cultivating relationships with school counselors and educators can also lead to partnerships where you are referred to students needing academic and life skills support.
  • Providing Workshops: Host workshops specifically designed for parents and educators on topics like student motivation, stress management, and effective study techniques. These workshops not only demonstrate your expertise to a group that can directly influence your potential client base but also provide immediate, actionable value to attendees. Offering these sessions in settings associated with education, such as school meetings or community learning events, can increase your visibility and credibility.
  • Delivering Value: Regularly engage with parents and educational communities through newsletters, educational blog posts, or social media content focused on academic success and holistic student development. Provide resources that help parents understand the challenges their children face and how academic life coaching can address these. Consider offering free initial consultations or group sessions for student organizations to showcase the benefits of your coaching firsthand.

By focusing on these specific strategies, you position yourself as a valuable resource to both parents and educational institutions, enhancing your potential to attract clients who are actively seeking support for their students’ academic and personal growth.

Can clients charge insurance for life coaching sessions?

Official recognition? Not quite yet. The NBHWC recently noted that individuals could utilize Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) when coordinating with a physician.

In 2019, the significance of health and wellness coaching was acknowledged by the American Medical Association through the assignment of Category III Current Procedural Terminology (CPT) codes. This recognition not only legitimizes the field but also aids in its integration into the healthcare and insurance systems, underscoring the vital role certified health and wellness coaches play in the broader healthcare landscape.

Typically, health insurance does not cover therapy that focuses solely on personal growth, healthy relationships, and self-actualization, including services like marriage counseling and family therapy aimed merely at enhancing connection and communication. Similarly, life coaching remains uncovered by health insurance because life coaches do not have the qualifications to diagnose or treat mental health conditions, distinguishing their role from that of psychotherapists who address psychological disorders.

In July 2023, the National Board of Certified Health & Wellness Coaching (NBHWC) announced an update regarding the eligibility of health and wellness coaching services as ‘qualified medical expenses’ under Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), provided they are prescribed by a medical professional for the prevention or treatment of a disease. This development, although not yet solidified in IRS guidelines, marks a significant advancement in the perception of health coaching as an essential component of health management and wellness promotion.

#2: Build with a Network.

Building a business with a supportive community isn’t just best practice, it’s essential. Some of the key benefits:

  • Networking Power: Forge invaluable connections and open new opportunities.
  • Wisdom Sharing: Gain insights from the successes and challenges of peers.
  • Strong Accountability: Keep on track with goals through mutual support.
  • Fresh Perspectives: Access diverse viewpoints for innovative problem-solving.
  • Growth and Development: Enhance your skills in a dynamic learning environment.
  • Community Support: Rely on a community that understands and motivates you.

To help launch coaching careers ALC & CTEDU run ongoing biweekly Business Masterminds.

And you’re invited to attend one to explore the transformative power of a supportive community led by entrepreneurs and coaches, because the best way to see if coach training is for you is to experience it.

Over the course of an hour, you’ll learn critical coaching techniques, meet ICF accredited coaches, and experience the benefits of being coached.


Register for 1 Free Mastermind Session

“As a trained school counselor, I wasn’t sure whether or not I really ‘needed’ ALC training, but I am so glad I took the plunge and registered for the course to become an academic life coach!

The assistance and support I received, not just during my training but also as I started to set up my coaching business, was invaluable to me and ensured I was totally prepared from day one."
Cynthia CoxAcademic Life Coach, Houston, TX
Cynthia Cox
“Coach Training EDU and the training that I went through has helped a lot when it comes to advising my students.
I have really used a lot of the techniques with my advisees already, and I could see the change and the improvement in them when they respond to those powerful questions that I ask them.”
Aiola GillAcademic Life Coach, Cleveland State University
Aiola Gill
“Life coaching has truly made a huge change in the way that I attack the world, and I am so excited about the world that I want to see and the changes that I know I can bring about. And life coaching helped me to understand that in the first place.”
Leslie WilliamsAcademic Life Coach, High School Principal, Windermere, Florida
Leslie Williams
“CTEDU, it's just a wonderful community to be a part of. The energy that this community brings is really, really powerful. And it's something that I want to be a part of for the rest of my life.”
Andrew PetrilloAcademic Life Coach, Portland, OR
Andrew Petrillo
“All of my training was awesome. The philosophy of Coach Training EDU really matches the philosophy of the school that I work for. So going through this program really showed me that, okay, this is where I should be.”
Darlene FountaineAcademic Life Coach, Los Angeles, CA
Darlene Fountaine
"The coaching community is so supportive because we're all pulling towards the same goal, all trying to help people, trying to contribute to other people.
I can’t speak highly enough of it, Coach Training EDU was so influential for me. It gave me a great foundation to launch everything ever since.”
Sam MoinetFounder of Student Breakthrough & Educators Coaching Academy,
Lisbon, Portugal
Sam Moinet
“I've been in this kind of coaching world for almost 10 years now, and I didn't go through Coach Training EDU until this past year. It blew my mind with some of the concepts that I learned and how much I also changed as a coach because of the things that I learned.”
Rowie WolfAcademic Life Coach, Academic Success Programs Manager, University of Colorado Boulder
Rowie Wolf
“Coach Training EDU was an opportunity that was affordable for professional development for my university, but also an opportunity to receive certification from the International Coaching Federation. Receiving that certification and seeing positive outcomes from working with students is another benefit for any institution.”
Danielle Flores LopezAcademic Life Coach, Michigan State University
Danielle Flores Lopez
Having gone through the full course sequence offered by CTEDU (1.0 Academic Coach Training, Group Mentoring, and 2.0 Advanced Coach Training), I can attest to the profound impact it made on my life – not just professionally but personally as well. The trainers, support team, and founders all truly care about seeing you flourish, and I know I would not be where I am today without my time spent at Coach Training EDU.
Will BrydonAcademic and Athletic Life Coach, Oshkosh, WI
Will Brydon
“Starting classes with Coach Training EDU gave me an instant network of peers to gain support from. It was really cool that we were all starting this adventure from different parts of our lives, whether it was our first career or seventh career. We were all just so willing to help each other out.”
Charlyn LynchAcademic Life Coach, Pittstown, NJ
Charlyn Lynch
“The reason why (Coach Training EDU) caught my eye is because it was a program that took the perspective of the student at heart and put that into the center of things, and it really spoke to the work that I wanted to do.”
Andrew DormusAcademic Life Coach, South Bend, IN
Andrew Dormus
“I dedicated over two years to finding the right academic life coaching certification, because I knew it had to be the right investment, and my search finally ended when I discovered the Academic Life Coaching Certification at Coach Training EDU! From the outstanding classes and instructors to the supportive coach trainees and the extensive network of coaches, it's a perfect fit. I wholeheartedly recommend this program – it's transformative.”
Yossra El SonbatyAcademic Life Coach, Vancouver, BC, Canada
Yossra El Sonbaty
“(Coaching has) really transformed my life in all areas, from my work to my personal life. It’s really shifted my paradigm on how I engage with others.”
Jose MunozAcademic and Wellness Life Coach, Director of Diversity, Equity and Inclusion,
University of Arizona
Jose Munoz
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#3: Grow Your Career for a Larger Purpose.

Your business grows when you make it about more than just a business.

Dive into the heart of purpose-driven coaching with Coach Training EDU’s unique “Coaching for a Cause” initiative. Through specialized training and resources, we empower our coaches to make a meaningful difference in their communities.

Weave your work into a larger movement of human flourishing.

Our commitment to social impact is woven into the fabric of our coaching programs, offering you the opportunity to align your coaching practice with a cause rooted in your values.

Whether you are passionate about mental health, social justice, or environmental sustainability, our “Coaching for a Cause” approach provides the guidance and support you need to leverage your coaching skills for a purpose greater than yourself.

 We believe in the power of coaching not only to transform individuals but also to create positive change on a broader scale.


Schedule a Call


Let’s Break Barriers in Coaching.

CTEDU is Partnering with Coach Theory to Bring Coaching to Everyone. Everywhere.

Unlocking Global Opportunities with Coach Theory.

Coach Theory redefines coaching by erasing geographical boundaries, allowing coaches from diverse locales—from the tech hubs of California to the cultural melting pot of New York and beyond—to extend their transformative skills worldwide. This on-demand coach-client matching app ensures high-quality coaching is accessible to anyone, anywhere, from bustling cities to serene rural areas.

Expand Your Coaching Reach.

Imagine a platform that amplifies your coaching impact from local communities to global audiences with just a few clicks. Coach Theory connects you to clients across continents, whether you’re based in the historic streets of Boston, the scenic vistas of Seattle, or anywhere in between. Our platform broadens your professional landscape, enhancing your ability to make a significant impact.

Exclusive Perks for Aspiring Coaches.

Get started with Coach Theory today and take advantage of our special offer: Use the code CTEDU-CAREER-100 for a $100 credit when you spend your first $100 on coaching services. Plus, CTEDU-trained coaches enjoy 1-year complimentary access to our coaching roster, allowing you to earn while you learn and expand your coaching career globally.


Visit Coach Theory

Elevate Your Coaching Career.
You’re invited to attend one of our upcoming sessions.
Business Mastermind Sessions

These sessions are primarily designed for current students and alumni, but prospective coaches are invited to attend one of the upcoming Masterminds and experience the community firsthand. 

To attend, schedule a time to speak with an Admissions Advisor and they’ll send you a link. We’d love for you to join us.

August 27 at 10 AM PT

Business Mastermind: Creating Your Ideal Client Profile with Islam Kafi

Business Mastermind–1 Hour Biweekly Workshop

Block out 60 minutes for a live, high-energy session on Zoom that could transform the way you do business.

CTEDU founder John Andrew Williams runs Business Mastermind Sessions biweekly for the CTEDU Community. Tailored for our current students and alumni, these sessions are also open to prospective students who connect with an admissions advisor first.








September 15 at 4 PM PT

Business Masterclass: The Art of Attunement: Whole-Body Listening for Transformational Coaching with Rebecca Jarvis

Business Mastermind–1 Hour Biweekly Workshop

Block out 60 minutes for a live, high-energy session on Zoom that could transform the way you do business.

CTEDU founder John Andrew Williams runs Business Mastermind Sessions biweekly for the CTEDU Community. Tailored for our current students and alumni, these sessions are also open to prospective students who connect with an admissions advisor first.









Register for 1 Free Mastermind Session

Sample Coach Training Sessions

These sessions are designed for prospective coaches. They are also open to current students and alumni, some of whom attend biweekly since each session we look at a different coaching tool. 

These sessions are directly from the 1.0 Essential and 1.0 Academic training programs and count as ICF training hours.

August 27 at 4 PM PT

Sample Training Class: Things Every Coach Should Know

Sample Training Class: An one-hour exploration of a coaching tool.

These live and fast-paced workshops feature a unique life coaching tool. Ensure a smooth experience by reviewing the provided 3-page PDF, finding a quiet spot, and ensuring a strong internet connection.

The sessions run 60 minutes, live via Zoom, followed by an optional 15-minute Q&A. The sessions focus on exploring the coaching tool, and alumni and current CTEDU students are also invited. If you have any questions about enrollment, pricing, available space, or any other logistics, please schedule a 15 minute call ahead of time with one of our enrollment coaches.

Each tool is taken directly from one of CTEDU’s accredited training programs and counts as an ICF (International Coach Federation) training hour.














September 3 at 10 AM PT

Sample Training Class: Things Every Coach Should Know

Sample Training Class: An one-hour exploration of a coaching tool.

These live and fast-paced workshops feature a unique life coaching tool. Ensure a smooth experience by reviewing the provided 3-page PDF, finding a quiet spot, and ensuring a strong internet connection.

The sessions run 60 minutes, live via Zoom, followed by an optional 15-minute Q&A. The sessions focus on exploring the coaching tool, and alumni and current CTEDU students are also invited. If you have any questions about enrollment, pricing, available space, or any other logistics, please schedule a 15 minute call ahead of time with one of our enrollment coaches.

Each tool is taken directly from one of CTEDU’s accredited training programs and counts as an ICF (International Coach Federation) training hour.















Register for a Sample Training class