2.0 Advanced Coach Training Course

Course Description 

The 2.0 Coach Training Program is a 24-session training course that dives deeper into the research supporting coaching tools and introduces more advanced coaching tools and skills. The program is designed for coaches who completed the 1.0 training course and want to go to the next level. 

Throughout your training, you will: 

  • Learn advanced coaching skills, such as managing feedback, problem-defining, strengths assessment, and building new habits. 
  • Receive over 35 new tools and exercises to use with your clients.
  • Focus on specific skills designed to take your coaching to the next level.

Register for the 2.0 Advanced Coach Training Course

Course Format

Class will meet once a week for two hours, at your designated class time. Each class is broken into three main parts:

  1. Discussion: The first third of class includes an open discussion on the chapter you read to prepare for the class. Your trainer will answer questions and provide additional insight. 
  2. Demonstration: Your trainer will demonstrate how to use the tool or skill being discussed with a volunteer client from class. 
  3. Practice: The last portion of class is reserved for practice time, and you will be broken into pairs to practice the coaching tool or skill with a classmate. This section concludes with a reflection.

Textbooks/PDFs Included

  • Advanced Coach 2.0 Training Guide by John Andrew Williams (One hard copy provided as part of your training.) 
  • Core Motivation by John Andrew Williams 

Get the Answer:

What advice would you give to coaches who will go through the advanced program?

What are you most excited about in the new 2.0 Advanced Coach Training book?


There are three main components that are required for CTEDU certification: 

  1. Coach-Client Overviews: Coaches are required to submit three coaching recordings to their Coach Mentor for feedback and review. You must earn a score of 7 or higher on either the second or third overview in order to complete the course. 
  2. Course Attendance: Coaches must attend a minimum of 20 of the 24 scheduled training sessions (which does not include the Orientation or Introduction sessions). 
  3. Coaching Log: Coaches must accumulate a minimum of 10 coaching hours with at least one practice client throughout the coaching program. 

Additional Courses 

  1. Group Mentor Coaching: Group Mentor coaching is an 8-week course where you will receive direct feedback from a coach mentor and a group of peer coaches. Because ongoing coach mentor hours are required by the ICF for recertification, we recommend taking this class again after getting your initial ICF certification. 

View Upcoming Course Schedule


Week 1 Sample: Self Theory & Growth Mindset


  • Read Chapter 1 in the 2.0 Advanced Live Coach Training Guide 2nd Edition 
  • Read supplemental information on self-theory
  • Read supplemental information on growth mindset


  • What kind of coach do you want to become by the end of this course?


We will discuss Carl Rogers’s “Self-Theory” and how it applies to the coaching world during this session. By exploring the whole self, we will discover how coaching is uniquely positioned to address three basic needs: relatedness, competence, and autonomy. 

Our ability to have these basic needs met contributes to our development of a growth or fixed mindset. Using tools like the Mindset Tune Up and the Mindset Confidence Quiz, we will learn how to help our clients step more fully into a growth mindset. 

Practice Coaching 

The points to address for today’s one-to-one work are: 

  • The practice session will focus primarily on a growth mindset. 
  • Using one of the exercises, walk your client through an area of their life where they’d like to develop a stronger growth mindset. 
  • Be sure to use Level 2 Listening and ask Powerful questions throughout. 
  • During the session, encourage your client to connect their thoughts to relatedness, competence, and/or autonomy.


Week 11 Sample: Approaches to Feedback


  • Read Chapter 11 in the 2.0 Advanced Live Coach Training Guide 2nd Edition 
  • Read supplemental information on feedback


  • How did you employ your growth mindset over the past week?


This week, we will be discussing all things feedback. Starting with the challenges, we will sort out what roadblocks people experience when receiving feedback from others. From there, we will briefly explore strategies for delivering feedback. This can be applied both to your coaching and your client’s need to provide feedback to others. 

We will conclude this class with a discussion on receiving feedback and study a tool that allows us to identify the Muck, the Gem, and the Plan in every piece of feedback.


The points to address for today’s one-to-one work are: 

  • Identify a piece of past feedback that was not well-received by your client. 
  • Walk them through the Muck, the Gem, and the Plan as if they had just received the feedback yesterday. 
  • When you arrive at the “Plan” stage, ensure that your client has tangible action steps they can take in the next week. 



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