1.0 Academic Coach Training Course

Course Description 

The 1.0 Academic Life Coach Training is the program that put CTEDU on the map. This program has been a part of our course offerings since 2009, and it is ideal for educators, advisors, and those seeking to coach students in high school and college. 

It sets essential coach training into an academic context and adds several toolsets to help students: 

  • Address stress
  • Manage motivation
  • Harness creativity
  • Build empowering relationships with teachers, parents, and peers
  • Transform anxiety about future plans into excitement about action 

This training course runs for 26 sessions. It covers foundational coaching skills set by the International Coaching Federation (ICF) and qualifies coaches to pursue certification and accreditation by the ICF.

Throughout your training, you will learn: 

  • Foundational coaching skills, presented in a framework for working with young people. 
  • How to deliver the Academic Life Coaching Workbook for students - a 10-session program designed to increase students’ emotional intelligence and build their leadership, communication, and academic skills. 

Two Pathways: 

  1. Individual Practice: This pathway includes tips and tricks focused on building a successful academic coaching business. 
  2. University: This pathway is designed for university groups or individuals looking to implement coaching skills into their current university roles. 

Course Format

The class will meet once a week for two hours, at your designated class time. Each class is broken into three main parts:

  1. Discussion: The first third of class includes an open discussion on the chapter you read to prepare for the course. Your trainer will answer questions and provide additional insight. 
  2. Demonstration: Your trainer will demonstrate how to use the tool or skill being discussed with a volunteer client from class. 
  3. Practice: The last portion of class is reserved for practice time, and you will be broken into pairs to practice the coaching tool or skill with a classmate. This section concludes with a reflection. 

Textbooks/PDFs Included

  • Academic Life Coach 1.0 Training Guide 4th Edition by John Andrew Williams (1 hard copy provided as part of your training.) 
  • The Academic Life Coaching Student Workbook by John Andrew Williams (3 hard copies provided as part of your training.) 
  • Optional: Core Motivation by John Andrew Williams (May be purchased by emailing support@coachtrainingedu.com
  • Optional: Build Your Life’s Work(book) by John Andrew Williams and Amois Marie Williams (May be purchased by emailing support@coachtrainingedu.com


There are four main components required for CTEDU certification: 

  1. Coach-Client Overviews: Coaches are required to submit three coaching recordings to their Coach Mentor for feedback and review. You must earn a score of 7 or higher on either the second or third overview to complete the course. 
  2. Course Attendance: Coaches must attend a minimum of 20 of the 24 scheduled training sessions (which does not include the Orientation or Introduction sessions). 
  3. Coaching Log: Coaches must accumulate a minimum of 10 coaching hours with at least one practice client throughout the coaching program. 
  4. Group Mentor Course: See additional courses below.

Additional Courses 

  1. Group Mentor Coaching: Group Mentor coaching is an 8-week course where you will receive direct feedback from a coach mentor and a group of peer coaches. This course completes the certification of the 1.0 program and, along with the three overview hours, satisfies the ICF requirement for ten coach mentor hours.
  2. 2.0 Advanced Coach Training: This course is packed with advanced coaching tools and skills and provides a plethora of research to help coaches build their credibility. This newly updated program is designed to up-level your coach training and bolster your coaching practice.  

View Upcoming Course Schedule


Week 1 Sample: Orientation and Foundation


  • Read Chapter 1 in the 1.0 Academic Life Coach Training Guide 4th Edition 
  • Listen to the recording Structured Improvisation (4:06) 
  • Listen to the recording Levels of  Listening (5:44) 
  • Listen to the recording Powerful Questions (13:46) 
  • Optional: Listen to the recording
  • Optional Demo: Powerful  Questions (3:40)


We usually do a check-in before each call. Depending on the time (and if we’re ahead or behind schedule), check-ins may be a minute or two per person, just two words, or even a haiku. Today’s check-in will be an introduction of each of us, so please take two minutes to tell the group: 

  • About your background. 
  • Why you’re interested in Academic Life Coaching and working with young people. 
  • If you were a vegetable or fruit, which one would you be and why? 

Practice Coaching 

The points to address for today’s one-to-one work are: 

  • Level two listening. Practice recovering back to level two when you notice that you’ve slipped back into level one. Slipping back will happen. It’s part of human nature. The key is to notice and recover back to level two. 
  • Stay in the moment with your client. When your client reaches a natural stopping point, pause. Allow yourself the space to listen closely to your client, then think of a simple, curious question after your client has spoken. 
  • Ask three or more simple, curious questions. 

Examples of simple, curious questions: 

  • What is most important to you? 
  • What do you really want in your life? 
  • What are the most important things that you’ve learned about yourself? 
  • What qualities do you like best/least about yourself? 
  • What’s been the top three highlights of your past year/month/day? 
  • What is your favorite time of day? 
  • In the next year, what are you most looking forward to? 
  • In this course, what are you hoping you will learn? 
  • How will you know that you’re successful?


Week 5 Sample: Client’s Learning


  • Read Chapter 5 in the 1.0 Academic Life Coach Training Guide 4th Edition 
  • Follow along in the Academic Life Coaching Workbook: Client Session 1: Wheel of Life (p.39-41) 
  • Listen to the recording Wheel of Life (8:13) 
  • Listen to the recording Balancing Being vs. Doing  (5:33) 
  • Listen to the recording Managing a Client’s Learning (3:06)


What did you notice about yourself this past week from the perspective of your core motivation? 

Practice Coaching 

The points to address for today’s one-to-one work are: 

  • Lead your practice client through a Wheel of Life
  • Have them pick one area of their life, and explore it.

(Resist the urge to fix things!) 

  • To challenge yourself, try asking the next question based on one of the words your client just said. For instance, if your client talked about the importance of time management, you could ask a question such as one of these: “What’s the key for managing your time?” or “What stops you from managing your time well?” or “What’s the relationship between energy and time management?” 
  • Ask questions to raise your client’s awareness and create learning. Resist the temptation to design an action, that’s for next time. 
  • Help your client design an inquiry to answer next week. 

Simple, curious questions to try: 

  • Looking at your wheel, what jumps out (occurs, seems the most significant) to you? 
  • What one area would you like to explore? 
  • What would you like to see on this wheel? 
  • What’s the connection between these two areas, if any? 
  • Where do you find the confidence to know that you can follow through?
  • What’s the similarity in how you’re approaching both of these areas? 
  • What’s the best part? Hardest? 


  • What worked? What didn’t work? 
  • What did you like best about these tools? The least?



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Hood River, Oregon 97031

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