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Coaching to Flourish Live Season 2, Episode 27

In Coaching to Flourish Season 2, Episode 27, our hosts Coach Training EDU founder John Andrew Williams and CTEDU Assessor and Master Coach Raj Anderson offer some words of wisdom for new coaches struggling with structure or processes in coaching sessions, factors that impact coaching salaries while also providing some tips to add value and profit to a coaching business. 

Get the answer to these questions!

What words of wisdom do you have for new coaches who struggle with structure or strict processes in coaching?
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What are some factors that impact coaching salaries?
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What are some tips to add value and profit to a coaching business?
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Coaching to Flourish - Takeaways

Great Takeaways & Sidebars:

  • Creativity and style in coaching.
  • Selling coaching.
  • Systems and automation in coaching.
  • Assuming intent – positive or negative.


On the value of coaching, John describes it this way, “What provides value in a coaching session is not the coach’s advice, it’s the ability to process things. We are living in a society where knowledge is coming at us, ideas, a host of media being created . . . this torrent of information is flooding us. We as human beings need space. We need space to process.” – John. (15:50)

Helping new coaches realize the value of their services and becoming more comfortable in charging for what they provide, John explains how the experience of coaching from the client perspective can change that,When you start getting into [coaching] and start getting coached, you realize yourself this is worth it – this is almost priceless. That is another engine for coaches to gain the confidence in the product they are offering. If coaches are feeling hesitant to charge or unconfident about the coaching process, then they should absolutely get a coach. Experience it firsthand. Our training is designed that way. They are coaching and being coached on purpose.” - John (17:12)

Raj expands upon the notion of that client perspective in helping the coach realize the value of coaching, “I’ve said it about a million times before, but it is life-changing when you have a coach yourself. That’s what got me into coaching.” - Raj (18:03)

“It’s lovely, isn’t it. Even though we shouldn’t place our value on the type of questions we are asking, it is so fulfilling for me when you hear the client say, ‘Great question!’, and you hold that space for them and just wait.” - Raj (19:04)


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