Live Questions and Answers
Coaching to Flourish Live, Season 2, Episode 21, your hosts, Coach Training EDU™ co-founder John Andrew Williams and CTEDU Director of Curriculum and Content Britt Fulmer discuss client break-ups, having those difficult conversations with clients, attracting the right clients for your business and adopting a networking mindset within the coaching community.
Key Takeaways and Sidebars
- Having the “client-breakup” discussion.
- The mission statement.
- Leveraging referrals.
- The power of rituals and systems for establishing the mindset you’re seeking.
Quotes
On coaches hesitant to network with other coaches, John says, “The real competitor is not other coaches. The real competitor is indifference. It’s the client’s thinking they don’t need a coach and that [they] can do this on [their] own. And they can. They’ll just be 20-30%, on average, more successful, more efficient, more effective if they worked with a coach.” John (17:36)
On the mutually beneficial aspects of networking, Britt states, “There is a value in finding other coaches who complement what you do and add them to your network.” Britt (18:42)
Building a referral network is one of the most effective ways to grow a life coaching practice. If you are still working toward certification, understanding how coaches sustain a living can help frame your business approach from the start. For deeper context on coaching sales conversations, see our guide to coaching sales calls.
