Coaching to Flourish Live Season 1, Episode 42

"What is it that you really, really want? That question, to me, is the quintessential life coaching question. It seems so simple, but it's so profound when you give yourself the time and space to answer it sitting across from someone who's really truly listening."

"I think what attracts people to coaching is that it is a helping profession. It's people who want to help other people." - John Andrew Williams

"I'm really impressed with coaches who give me space to process." - John Andrew Williams

"There is value in content creation. There is also increased value in space creation. And what life coaching does really well is it teaches coaches how to create space . . . create this empty field that you allow your client to run in, and you follow along wherever they want to go in this empty field to say whatever and feel whatever and be attended to with someone who's trained." - John Andrew Williams

"People don't have that [free space]. There is so much judgment [in the world], so much criticism, so much anger in these spaces, that to have these spaces of non-judgment, of exploration, of curiosity . . . these are the premiums. And this why I think the field of coaching is growing." - John Andrew Williams