What Makes the Setback More Valuable than Success?

May 08, 2018 by John Andrew Williams

When you’re up to something hard, setbacks are inevitable. I got a note yesterday with the dreaded “Unfortunately, we decided to go in another direction.” My immediate response to run away, delete the email, move on to other topics, but I decided to ask why. His response was so insightful and generous and such a game changer that I’m certain the failure was more valuable than the success.

What learning would make the setback more valuable than the success?