If you’ve made the decision to start your life coach career, it’s likely because you’ve realized you want to help people. As a helping profession, by its nature, it tends to attract people who are romantics – people who want to save the world and do good. (And if you want to look at a group of people who are committed to making the world a better place, look no further than the leadership and team at Coach Training EDU.) We understand the desire to help others and make the world a better place.
But that desire to help can’t be the only driving force. Understanding strategy, marketing, and systems that others have used to build a successful life coaching career also plays a role in whether or not you build a successful career.
Coach Training EDU is committed to helping you launch a successful life coaching career. Gina Halsted, one of the first coaches trained by Coach Training EDU, also offers a Biz Launcher program that may be taken after completing a 1.0 coach training program. Included in each of the foundational 1.0 coach training programs is the program. It’s a 24 week program designed to be completed in conjunction with your coach training. It includes workshops and materials you can hand to prospective life coaching clients. The whole program is designed to help you launch your life coaching career.
ESSENTIAL ELEMENTS WHEN LAUNCHING YOUR COACHING CAREER
When launching a life coaching career, there are a few important pieces:
A coaching credential. Currently, the International Coach Federation (ICF) is the leading body for coaching standards and credentials. They certify individual coaches, as well as approve and accredit coach training programs and organizations. Part of becoming a professional coach is building your training and coaching hours so that you can become certified through the ICF.
An initial target audience and niche. New coaches often flounder and make it harder to establish a practice by not focusing on a specific audience. Saying that you are a coach for “anyone”, and on any topic, doesn’t exclude anyone. The problem is that it doesn’t really include any either. Picking a target audience, like students or executives, is a smart step when establishing your coaching practice. It allows you to focus your marketing and networking efforts to the audience you really want to serve, and you will find that growing within a smaller audience is much more lucrative.
A system. Starting your coaching business and being successful requires that you put a number of systems in place. It can be helpful to have some sort of outline and system already created when you are just starting out, and that is why Coach Training EDU offers you a 24-week, step-by-step business-building plan as part of your training materials. The Build Your Life’s Work and the accompanying Do Your Life’s Work(shops) are a system that has worked for other coaches in launching their successful coaching career.
Supportive Colleagues. Having a support system is essential to being successful in your coaching journey. Share your work with your family and friends. Invite the people you know to sample workshops. It is important to have people around you who will help you do your life’s work and who support your journey.